Jose and Martha Jara started their journey together in Los Angeles in 1974 with the aspiration of one day living the American Dream. In 1989 they started their first Taco Shop. A small, warm felt shop with home cooked meals and a welcoming family ambiance was the start of their first concept “Jose's Taco Shop” which is still posted above their first location in Glen Avon, CA. Jose's Mexican Food represents the rural inner countryside of Zacatecas, Mexico where the Jara family is from. The concept is a thriving business and people love the energy and culture of Zacatecas.